SAS opens new lounge at Arlanda as part of “mission to improve the customer experience”

The following article was published by Future Travel Experience

SAS has opened a new lounge at Stockholm Arlanda Airport – The SAS Lounge by Mastercard – located in Terminal 5. The lounge aims to elevate passenger comfort and enhance the overall travel experience.

SAS has opened a new lounge at Stockholm Arlanda Airport. The SAS Lounge by Mastercard, located in Terminal 5, reduces walking distances and is designed to make travel smoother.

This new lounge is the result of a successful co-branding partnership with Mastercard. In addition, Carlsberg and Scandic are key collaborators, all working together to elevate passenger comfort and enhance the overall travel experience.

The SAS Lounge by Mastercard allows the airline to offer an additional 50% seating to EuroBonus Gold and Diamond members daily, along with travellers in Business and Plus.

“We are pleased to announce that passengers now have access to exclusive services just a short walk away, regardless of their departure gate,” said Aron Backström, Vice President Product & Loyalty, SAS. “The SAS Lounge by Mastercard builds on our highly valued collaborations and marks a significant milestone in our shared mission to improve the customer experience.”

SAS’ ongoing synergy with Mastercard reflects a shared commitment to delivering high-quality services and seamless solutions for travellers. Throughout the day, guests can indulge in a variety of snacks and light bites, paired with beverages from Carlsberg.

“We are proud to be part of SAS’ new lounge at Arlanda, offering travellers a premium beverage experience,” said Yiannis Evdokiadis, VP Marketing, Carlsberg Sverige. “Whether you’re starting a new adventure or unwinding before your next destination, you can sit back and enjoy a perfectly poured beer from our selection. This collaboration allows us to showcase our high-quality portfolio, including Carlsberg and 1664 Blanc, and create a welcoming space for inspiration and enjoyment.”

Meanwhile, Scandic has has the largest and most extensive hotel network in the Nordic market. “We are taking a spot in SAS’ new lounge at Arlanda to create a breakfast experience that gives travellers a great start to their day while inspiring them to discover our fantastic hotels,” said Therese Cedercreutz, CCO, Scandic Hotels Group. “The partnership between the leading players in the tourism industry in the Nordic region means that a range of exciting benefits await our members in the future.”