Synect CEO discusses smarter signage and how an effective digital content strategy helps airports elevate experiences and improve operations

The following article was published by Future Travel Experience

Synect is Diamond Sponsor of FTE Global 2025. In this interview, ahead of his participation at the event, Yahav Ran, CEO, Synect, shares how signage and digital content can shape CX from curbside to gates and back.

Synect – Diamond Sponsor of FTE Global, the “CES of Aviation” taking place in Long Beach, California, on 9 to 11 September 2025 – believes that signage and digital content are far more than just a layer of information on top of airport systems. Used effectively, it can shape the passenger experience from curbside to gates and back, as Yahav Ran, CEO, Synect, shares in this interview ahead of his participation at FTE Global. “We wanted to be the Diamond Sponsor of FTE Global 2025 to champion a simple idea: the best airport AV upgrades start with strategy, content, and systems,” says Ran. “The screens, software, and technology exist for one reason – to deliver effective, engaging content to passengers and help airports achieve their objectives.”

View the full FTE Global 2025 schedule at a glance >> Register for FTE Global 2025 >>

Yahav Ran, CEO, Synect: “Most exhibitors showcase their technology’s capabilities – we show the content, experiences, and solutions that make it matter. As airports face rising expectations and tight budgets, our content-first innovation helps them scale smartly, start quickly, think beyond FIDS, and make investments that positively contribute to airport revenue and customer experience rankings.”

Synect encourages stakeholders to:

Define how signage can help meet the goals of an airport, airline, concessionaire, or other stakeholders’ goals.
Use signage to address pain-points and enhance operations.
Explore how content can influence and optimise passenger behaviour.
Evaluate systems that can smartly automate and scale across the airport and into the future.

Yahav Ran, CEO, Synect: “FTE brings together the people shaping the future of travel, and it’s one of the few places where technology, design, operations, and experience come together in real conversation. That’s what makes it special. We value the opportunity to connect with airport leaders, share our expertise, and learn from others solving similar challenges in new ways.”

“This approach positions airports to reach a new level of signage success, and we are headed to FTE Global to share this approach and the success stories of the airports that have adopted it,” Ran explains. “FTE Global brings together the most forward-thinking leaders in aviation, and it’s a great platform to spark new conversations about how prioritising content strategy helps airports unlock better ROI, elevate experiences, and improve operations. Our goal is to empower decision-makers to think beyond screens and systems, to start with strategy and content, and use that vision to drive smarter, more scalable investments.”

This year, Synect is excited to host a key conference session – Smarter Signage Starts Here: Strategy, Content & Systems that Deliver – moderated by Faith Varwig, Founder and Managing Principal of Faith Group, and featuring Prasad Yarlagadda, AVP of Enterprise Systems at Dallas Fort Worth International Airport, Ian Birnbaum, Project Manager at Burns Engineering, as well as Yahav Ran, CEO of Synect. “Airport and industry leaders will join us to share how they are using content-first strategies and smart systems to modernise communication and deliver real operational value,” says Ran.

Content-first strategies to personalise passenger journeys

In addition to being Diamond Sponsor, Synect is exhibiting at FTE Global 2025, with a showcase focused on strategy, content, and smart, scalable visual communication. “We will emphasise how airports can better engage, assist, and influence their passengers, and the benefits that offers,” Ran shares. “We’ll present content-first strategies used at major airports to personalise passenger journeys, influence behaviour, and maximise ROI. Attendees will walk away with new ideas for content that boost operational efficiency, revenue, and experience.”

Synect will also offer a limited-edition ‘Airport Digital Experience LookBook’ to the first 25 visitors, featuring real-world airport examples and use cases to jumpstart their own content strategy or signage upgrade.

“Most exhibitors showcase their technology’s capabilities – we show the content, experiences, and solutions that make it matter,” says Ran. “As airports face rising expectations and tight budgets, our content-first innovation helps them scale smartly, start quickly, think beyond FIDS, and make investments that positively contribute to airport revenue and customer experience rankings. Attendees will leave with real examples, clear ideas, and inspiration for their next signage project or facility upgrade. Please stop by Booth D5 to chat or join the Accessibility Tech & Innovation Briefing Tour on September 10 at 3:30pm to hear how Synect’s solutions are broadening passengers’ access to information in airports across the country.”

Synect believes that signage and digital content are far more than just a layer of information on top of airport systems. Used effectively, it can shape the passenger experience from curbside to gates and back.

FTE Global: “Where technology, design, operations, and experience come together in real conversation”

Looking ahead, Ran is eager to participate at FTE Global – the “CES of Aviation” taking place in Long Beach, California, on 9 to 11 September 2025. “FTE brings together the people shaping the future of travel, and it’s one of the few places where technology, design, operations, and experience come together in real conversation. That’s what makes it special. We value the opportunity to connect with airport leaders, share our expertise, and learn from others solving similar challenges in new ways.”

Synect is especially excited to present Smarter Signage Starts Here: Strategy, Content & Systems that Deliver on Thursday, September 11 at 11:30am. The session will highlight practical strategies from leading airports and innovative approaches to the airport visual communication ecosystem.

“As we continue to incorporate artificial intelligence (AI), automation, real-time multilingual content, and other developments into our solutions portfolio, we’re interested in seeing what others are doing,” Ran adds. “These innovations can be powerful tools, but only when driven by strategy and built to scale. FTE is where those conversations gain momentum. We look forward to contributing and learning alongside our clients, partners, and friends in Long Beach.”

View the full FTE Global 2025 schedule at a glance >> Register for FTE Global 2025 >>