SAS partners with Google to improve tracking of missing bags with Share Item Location in Find Hub

The following article was published by Future Travel Experience

SAS is introducing Share Item Location in Find Hub, offering travellers real-time location sharing for their tagged items. This innovative feature provides travellers with more control and accelerates baggage recovery.

Summary:

SAS enhances customer experience: Introduction of Share Item Location in Find Hub empowers travellers with real-time, secure location sharing for misplaced bags.
Faster, more efficient baggage recovery: Secure location-sharing feature enables SAS teams to recover luggage faster with precise tracking and real-time updates.
Seamless industry collaboration: Find Hub’s location-sharing capability is being adopted by major airlines, enhancing the baggage recovery process across the travel ecosystem.

SAS Scandinavian Airlines is enhancing the customer experience in partnership with Google, with the introduction of Share Item Location in Find Hub – a new capability that allows travellers to securely share the live location of a Find Hub compatible tag or accessory directly with SAS teams. The feature gives customers greater control and peace of mind while enabling faster, more precise support when a bag is misplaced.

“We know how important it is for our customers to feel informed and supported throughout their journey,” said SAS Vice President Digital Customer Solutions Massimo Pascotto. “By integrating Find Hub’s secure location sharing capability into our processes, we are giving travellers greater peace of mind and enabling our teams to resolve baggage issues faster. This is another step in our ongoing work to build digital solutions that genuinely make travel easier.”

The Find Hub app lets travellers view their tagged items on a map. With the new Share Item Location function, customers can generate a secure, time-limited link and share it with SAS representatives via the existing Self Service Reporting Tool if a bag goes missing. This gives travellers a more active role in the process and allows them to follow the status themselves without needing to call for updates.

The shared link provides SAS with location information, helping staff pinpoint and recover luggage more efficiently. Sharing can be stopped at any time, and all data is encrypted.

SAS is collaborating with partners across the travel ecosystem to ensure the solution works seamlessly where customers need it most. Several major global airlines now accept Find Hub location sharing as part of their baggage recovery process, with additional partners joining soon.

SAS will continue expanding its digital ecosystem through partnerships and new tools designed to improve reliability, reduce stress for travellers, and strengthen the overall customer experience.